February 27th, 2025 Hello friends,
Earlier this week, I was on a meeting with my publisher when I received the finished copies of Tiny Experiments. I thought itād be fun to open the package while on the callā¦ and I ended up crying in front of the entire team. Thereās truly something special about holding in your hands the fruit of several years of work. The doubts, the questions, the research, the writing and rewritingā¦ All of a sudden, this sense of stillness when you realize that youāre actually done. To celebrate, I created a āØBig Bonus BundleāØ for anyone who orders a print copy of Tiny Experiments! It includes an exclusive workbook with 20+ pages of exercises and examples (only available with this bundle), interviews with experts to develop your experimental mindset as a team, printable tools and a companion audioguide, and much more! Iād love for you to experience the book as I did, in print, with its beautiful cover, cream paper, and elegant font. Just click on the link below to claim your Big Bonus Bundle when you order a physical copy. And in this weekās edition, weāll explore why weāre so bad at predicting our future desires, why itās okay to not know what you want, and how paralyzing uncertainty can turn into creative freedom if we allow ourselves to sit with it and learn from it. Enjoy the read, Anne-Laure. P.S. Did you order two copies? Youāre already on the list ā no need to do anything :)
šŖ The Liberating Effect of UncertaintyWhen I was seven, I wanted to be a paleontologist. I collected rocks and fossils, memorized dinosaur names, and could tell you exactly which period the Stegosaurus lived in (itās the Late Jurassic, in case youāre wondering). Then it was veterinarian, astronaut, fashion designer ā each passion consuming me completely until the next one came along. I ended up working at Google, and now Iām a neuroscientist and author. And I still donāt really know what I want. I get hypercurious about something until something else grabs my curiosity. For years I thought this was a personal failing, and I was desperately trying to figure out my One True Passion. Until I realizedā¦ None of us really knows what we want, at least not with the certainty we pretend to have. We think we do. We make plans as if we do. But research consistently shows that humans are surprisingly poor predictors of their future desires and happiness. And, as weāll see, this might seem bad but itās actually good. The Forecasting FallacyPsychologists call our ability to predict our future emotional states āaffective forecastingā ā and weāre surprisingly bad at it. Harvard psychologist Daniel Gilbert found that we routinely overestimate how happy or unhappy future events will make us feel, and for how long. We think getting that promotion will bring lasting joy, or that a breakup will devastate us forever. Neither turns out to be true. Weāre also terrible at predicting the things weāll enjoy in the future. In the Quarterly Journal of Economics, researchers also write that āpeople exaggerate the degree to which their future tastes will resemble their current tastes.ā Whatās fascinating is our ability to acknowledge that our preferences have changed significantly in the past, while simultaneously believing they wonāt change much in the future. Researchers call this the end of history illusion. In reality, the data shows that the 40-year-old you will likely be as different from your current self as you are from your 20-year-old self. Your favorite music, your political views, your career aspirations ā all are likely to shift in ways your current self cannot fully imagine. I know this all sounds pretty negative, but this unpredictability isnāt a bug in our system ā itās the very feature that allows us to grow. Finding Freedom in UncertaintyMy life changed when I stopped trying to plan my perfect future and started treating every day as an experiment instead. Rather than setting fixed outcomes (āI will become a successful authorā), I began forming hypotheses (āI might enjoy writing a newsletterā). An experimental mindset does something wonderful: it turns failure from something to be feared into valuable data. When I decided to go back to university to learn more about the brain, I didnāt know if I would thrive in neuroscience research. I simply had a hypothesis that the work would align better with my curiosity. Some aspects of that hypothesis proved correct; others didnāt. Rather than seeing this as definite proof I had taken a wrong turn, I treated these discoveries as useful information that helped me refine my next steps. Thereās something liberating about acknowledging that you donāt know what youāll want in the future. It opens you up to possibilities you might otherwise dismiss. It makes you more attentive to the present moment, where your actual preferences (not your predicted ones) reveal themselves. The beautiful uncertainty of not knowing what we want isnāt something to overcome ā itās something to embrace. Itās the liminal space where curiosity lives. Itās what keeps us learning and evolving throughout our lives. So the next time someone asks you where you see yourself in five years, the most honest answer might be: āI donāt know yet ā and thatās exactly as it should be.ā š Into the Mind of...
SETH GODIN
Each week I ask a curious mind about their habits, routines, and rituals. This week I'm excited to feature entrepreneur and best-selling author Seth Godin, who I deeply admire for his consistent writing practice.
1. One daily practice you can't do without? I blog ever day, almost 10,000 so far, more than 20 years in a row. It helps me think straight. 2. One mindset shift that transformed your work? "Get to" vs. "Have to." 3. One anchor ritual to reconnect with yourself? Go for a walk. Keep walking. Seth has written almost 30 books over the course of his career and also gave me the shortest answers since I started this interview series. Thereās something in there :) š ļø Brain Picksā¢ Learn, Unlearn and Relearn is is a weekly newsletter for avid readers. Every Thursday, Ravi will send you lessons his favorite books, inspiring passages, reading tips and more. ā¢ Nervous System Mastery is a five week bootcamp that will equip you with evidence-backed protocols to cultivate greater calm and agency over your internal state. Enrolment closes tomorrow at midnight (use code NESSLABS for a $250 discount). ā¢ Meco is a distraction-free space for reading newsletters outside the inbox. The app is completely free and packed with features designed to supercharge your learnings from your favorite writers. Become a more productive reader and cut out the noise with Meco today. š¤ Brain TrustIf you enjoy the newsletter, youāll love our community of curious minds growing together through interactive workshops and safe discussion spaces.
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A weekly newsletter with science-based insights on creativity, mindful productivity, better thinking and lifelong learning.
February 21st, 2025A newsletter by Anne-Laure Le Cunff READ ON THE WEB Hello friends, Two weeks left until the book launch! Tickets are sold out for NYC and London, with a few still available for Austin. Iām on my way to Boston where Iāve been invited to record a podcast. This morning, as I was journaling before heading to the airport, an amazing realization hit me: whatever the outcome of the launch, Iām incredibly lucky to share these ideas with the world. I had to learn how to read and...
February 13th, 2025A newsletter by Anne-Laure Le Cunff READ ON THE WEB Hello friends, This morning, I woke up to a familiar feeling I hadnāt felt so acutely in a while. āOh, hello old friend,ā I thought as I recognized the familiar pangs in my stomach ā the ones that show up when I experience fear. Sometimes, itās hard to pinpoint exactly where fear is coming from, but in this case, I know exactly whatās going on: just three weeks to go until the launch of Tiny Experiments, my biggest...
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